雜志介紹

Journal Of Political Marketing雜志介紹

《Journal Of Political Marketing》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱政治營(yíng)銷雜志，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.9，最新CiteScore 指數(shù)為4.1。

英文介紹

Journal Of Political Marketing雜志英文介紹

The Journal of Political Marketing is an international academic journal dedicated to the field of political marketing, providing a specialized academic platform for discussing political marketing theory, strategy, practice, and research. The magazine aims to promote academic dialogue in the field of political marketing and provide the latest research findings and analysis for scholars, students, political advisors, market researchers, and policy makers.

This journal covers multiple aspects of political marketing, including but not limited to election campaigns, public relations, brand building, voter behavior, political advertising, digital marketing, and political consulting. It not only focuses on traditional political marketing practices, but also explores how emerging technologies and media are changing political communication and campaign strategies. The magazine is published by Taylor&Francis Press and undergoes a peer review process to ensure that the published articles have high academic quality and practical application value. The goal of the journal is to promote theoretical innovation and practical improvement in the field of political marketing, while providing insights for understanding political processes and public policies.